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Investing In Your Face

Posted: 6:00 a.m. Sunday, Aug. 19, 2018

By Anita Mandal, M.D.
Question: Why should I bother with maintenance treatments like Botox, fillers and lasers when I can just get a facelift and fix it all in one shot?

Answer: In today’s contemporary world of facial rejuvenation, investing in your face can keep you looking youthful yet natural in your mature years. However, it’s important to get past some of the many false, but long-held notions, about the facial rejuvenation process.

Times have changed and so has the cosmetic surgery industry. It’s surprising how people still think that a facelift can fix everything on your face and that you can forego Botox, fillers and lasers. The truth is that facelifts mainly target sagging skin in the lower face and upper neck. A facelift is not a treatment for wrinkles, baggy eyelids, droopy eyebrows, deep smile or “puppet” lines or hollow cheeks.

On the opposite end of the spectrum is the widely held belief that if you are in your 60’s or 70’s, never having had any cosmetic procedures, that you can spend a few thousand dollars and have your face fully rejuvenated without surgery. This false notion is, to a large extent, due to the aggressive marketting of cheaper, quick-fix “lunchtime” procedures, particularly by the numerous less skilled practictioners and non-plastic surgeons getting into the cosmetic market. If you’ve held off until your 6th or 7th decade and have several significant areas of aging, a few thousand dollars may help improve one of those concerns, depending on what it is, but that may not make a substantial difference.

Another faulty notion is the belief that minimal invasive means less expensive. While this may have been the case in the past, nowadays minimal and non-invasive procedures are available with some very advanced technologies that could cost the same or even more than surgery. Some of these procedures include Bellafill – the 5-year filler, the Infini RF non-surgical facelift and stem cell fillers. What you are paying for is the added value in getting an advanced technology that can not only be effective, but also comes with little to no anesthesia, no surgical incisions or prolonged downtime as well as overall lower risk.

It’s also important to get past the idea of seeking a cosmetic procedure that doesn’t require maintainance or that having aggressive surgery will fix your aging concerns permanently. With the aging process, nothing is permanent. Even after a facelift, aging kicks in the minute surgery is over. Since aging is an ongoing process, by definition, so is facial rejuvenation. You have to maintain, regardless of whether you have a facelift or a minimal invasive procedure. Setting up an effective maintenance regimen can keep you looking both youthful and natural for a long time.

The ultimate solution is to make an investment in your face. This investment is much more than just dollars, but also involves an emotional commitment and a willingness to stick with your maintenance regimen.

Careful consultation with a Board Certified Facial Plastic Surgeon who understands the intricate facial anatomy as well as the anatomic changes that occur with age is the first step in establishing the optimal investment approach to your face for life.


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